PGA Tour players learn how much loyalty is worth in new equity program

business2024-05-21 16:31:005863

Players who stayed loyal to the PGA Tour amid lucrative recruitment by Saudi-funded LIV Golf are starting to find out how much that loyalty could be worth.

The PGA Tour on Wednesday began contacting the 193 players eligible for the $930 million from a “Player Equity Program” under the new PGA Tour Enterprises.

The bulk of that money — $750 million — went to 36 players based on their career performance, the last five years and how they fared in a recent program that measured their star power.

How much they received was not immediately known. Emails were going out Wednesday afternoon and Thursday informing players of what they would get. One person who saw a list of how the equity shares were doled out said the names had been redacted. The person spoke to The Associated Press on condition of anonymity because many details of the program were not made public.

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